Rightmove, by contrast, was on a high of 688p as recently as February this year and after yesterday’s gain stands at 470p – still well over two thirds of its peak.
Earlier this month OTM revealed it had rescheduled some arrangements with creditors, was furloughing 22 per cent of its workforce, cutting temporary and sub-contracted IT workers by almost two thirds, and implementing a 20 per cent pay cut for the rest of the workforce and board members.
Andrew Goldthorpe, chief executive of rival portal Property Mutual, commented on Estate Agent Today: “Surely that is limiting the options of the agent to market where they see fit? How is the agent able to act in the best interests of their client and market where and how they see fit? Haven’t we been here before?”
Russell Quirk, now a Keller Williams franchise part-owner, tweeted: “OTM advancing the same ethos again and expecting a different outcome. Success as a portal is not about mandating that your customers restrict their choice of advertisers. It’s about proposition, value and, above all, not being taken advantage of. For OTM that boat has sailed.”