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Homesearch portal launches with two-week feedback period for agents

Homesearch portal launches with two-week feedback period for agents

Homesearch, the long-awaited new free-to-list portal, launches today with a string of testimonials from supportive estate agents.

The new portal announced at the end of last week that it had secured over 10,000 agents signing up, although it has made it clear that not all of their listings will be visible from day one – today.

Agents are encouraged to visit the site from today, ahead of a consumer launch on July 15.

A blog from founders Sam Hunter and Giles Ellwood says: “Until our consumer launch, as an agent, you will have this upcoming two-week period to familiarise yourself with our public site and how it all works before you begin inviting your contacts to connect with you and explore the site.

“One of our main aims always has and always will be to provide agents with the best possible tools to enhance their daily activities. With this in mind, we’re looking forward to receiving your feedback once you have the chance to use our public site so we can continue to make sure the platform offers you as much as possible.”

So far no details have been revealed as to Homesearch’s marketing – a critical element to get “eyes” on a portal and produce leads to agents – but the company has now appointed an in-house PR and is expected to step up its consumer-facing activities in the near future.

Amongst the testimonials from agents who have signed up, Peter Ledger – director or Newton Fallowell in Oakham – says: “Homesearch has the potential to change the general day to day of Estate Agency for the better and we are excited to be part of this movement. The simplicity of design and ease of use is honestly fantastic, the ease of use on Homesearch Pro gives a flavour of how the public platform will work.”

David Thomas – director of Liberty Gate in Nottingham – comments: “The engagement Homesearch has with the industry is incredible. They haven’t just assisted agents to improve their service and understand their data, but they have also taken a huge amount of time to listen.”

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New-build market bouncing back quicker than second-hand market

New-build market bouncing back quicker than second-hand market

Buyer demand for new-build property has bounced back 66 per cent in the six weeks since the resumption of the housing market according to research from Zoopla.

The portal says this recovery is a continuation of the upsurge in demand recorded at the start of 2020 – following the December General Election – when the property market recorded its strongest start to a new year since 2016.

While resale properties have also registered a significant recovery in demand, the rebound is currently tracking at 46 per cent in the week to June 21.

The recovery in demand for new homes follows a less significant fall in demand, compared to resale properties, in the immediate aftermath of the COVID lockdown and subsequent market suspension.

In the week to April 5, demand for new homes had fallen by 53 per cent compared to a 71 per cent drop in demand for resale properties.

Perhaps unsurprisingly, first time buyers – often regarded as the engine of the sales market, thanks to Help To Buy and other incentives – are driving forward a significant proportion of demand for new homes.

While first time buyer demand for new homes fell 68 per cent between March 8 and April 5, it has since recovered 87 per cent in the period to  June 21.

Zoopla cautions that as some lenders withdraw higher loan-to-value mortgage products, it’s likely that more first time buyers will look to the support schemes exclusive to the new build sector to help bridge the deposit gap and take their first step onto the property ladder.

“Despite the pressures exerted by lockdown and social distancing, many new homes developers are accustomed to using technology in their day to day operation, harnessing CGIs and virtual viewings to immerse their home buyers into their product. This enabled many to continue selling – albeit, remotely” explains Alex Rose, director of New Homes.

And he adds: “We expect this initial spike in demand to settle as the summer progresses, but also for that demand to convert into sales agreed. First time buyers will no doubt uphold a level of demand, with many keen to make the most of Help to Buy, following the withdrawal of many 90 per cent loan-to-value mortgage products.”

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Rightmove shows how we really do like to be beside the seaside

Rightmove shows how we really do like to be beside the seaside

In the latest of a recent flurry of consumer-facing research exercises by Rightmove, a league table of the most popular seaside towns has been drawn up – and entries are not all in the traditional tourist spots of the south west.

Looking at the levels of enquiries for the property stock available for sale in the town, Whitby in North Yorkshire takes the top spot with a relatively affordable average asking price of just over £210,000.

Next up is Whitley Bay in the North East, which has asking prices of just over £260,000 and has had significant regeneration in recent years.

Then, perhaps more predictably, there are three Cornish locations – Padstow, Newquay and Bude – followed by Salcombe and Ilfracombe in Devon. In Scotland, Ayr and Troon, the home to Royal Troon Golf Club, also make the list, along with Caister-on-sea in Norfolk.

“Lockdown has changed what a number of home-hunters are now looking for from their next home, and while some are looking for more space or a bigger garden, others are now contemplating a move to the seaside” according to Rightmove’s commercial director Miles Shipside.

The portal has calculated a so-called ‘demand formula for each area based on the number of enquiries about local properties, taking into account the size of each area and stock available.

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Cashflow crisis likely for agents later this year – warning

Cashflow crisis likely for agents later this year - warning

Estate agents are likely to get through the next five to six months even if the market falls away – but November is most likely the critical month.

That’s the forecast from the chief executive of property recruitment firm Rayner Personnel who says the immediate future should be easy for agents to get through.

This is because portal fees are on offer and the furlough scheme is still at its most generous.

However, Josh Rayner is forecasting problems later in the year.

“[There’s] a problem coming down the tracks as the government support starts to dilute because it’s as this happens that cashflow will potentially be most vulnerable – a combination of landlords insisting on backdated rent payments, Rightmove and Zoopla support waning and an absence of deal completions from a barren lockdown period – all make for a collision of circumstances that some agencies may not easily cope with come November” he forecasts.

From the end of the summer estate agency employers like every other will be required to support the cost of furlough in respect of funding employer national insurance and pension contributions.

From September an additional 10 per cent will have to be paid by agency owners as government insists employers pay the difference between the current 80 per cent furlough threshold and a revised 70 per cent government contribution – and then 60 per cent from October.

Typically an estate agent in the UK earns £28,800 annually according to the average from the Office for National Statistics and other sources; on that basis, the total salary burden for the whole agency industry would be up to £122m per month once furloughing is scrapped entirely.

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Rush hour! Agents agree huge sales volumes since market reopened

Rush hour! Agents agree huge sales volumes since market reopened

Data released this morning by Rightmove suggests that agents in England have agreed no fewer than 40,000 sales since the market reopened little more than four weeks ago.

The data, from Rightmove, shows that over the past month in total sales are still down some 36 per cent on the comparable period last year; however, a snapshot from early June alone shows that sales are running at just three per cent lower than a year ago.

The portal – in another statement showing how influential it believes itself to be in the sales process  – says 10 of its busiest-ever traffic have been recorded in the past month.

The busiest single day for time spent on the site was Saturday June 6 with people collectively spending over 955,000 hours.

This rush of demand has had an effect on prices too.

The portal says asking prices in England are now some 1.9 per cent more than they were in the beginning of March, the last time there was sufficient data to make a meaningful comparison. This data applies to England only, as the market is still restricted in Scotland and Wales thanks to Coronavirus lockdowns.

New supply in England is also starting to recover, though there are over 175,000 missing sellers that would have come to market between March 24 and May 12 when compared to the same period in 2019.

“Whilst it’s still early days, Rightmove’s statistics covering 95 per cent of the market indicate far more resilience than had been expected, with a strong initial bounce-back in all metrics” reports the portal.

Rightmove has made a specific analysis of over 7,000 newly agreed sales provided by major corporates and property groups, and this study indicates that buyers are agreeing to pay closer to the asking price than they were at the beginning of the year.

In recent weeks, buyers were having offers accepted at 97.7 per cent of the last advertised asking price on Rightmove; although these sales have not yet completed, they are the most up-to-date view of sales agreed prices until completion data is available in a few months’ time.

“This indicates that sales agreed after the market reopened have not only shown price stability but a likelihood of modest upwards price pressure” says the portal.

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Property Gurus lure another prominent agent for central London

Property Gurus lure another prominent agent for central London

The new YOUhome Property Gurus agency has announced another key hire to strengthen its central London activities.

The agency, set up by Adrian Black, offers its so-called ‘Property Gurus’ a salary, commission, administration support, marketing support and access to PlatformYOU, which provides up to the minute aggregated market data and supports vendor management.

Now it’s revealed that it has appointed Chris Shaw to cover the Notting Hill and Bayswater area – Shaw has spent seven years at boutique agency Domus Nova and was previously head of sales for Hamptons International at its Hyde Park office.

YOUhome chief operating officer Laurence Lai says Shaw’s move to the new agency “reflects a seismic shift in the industry where good estate agents can enjoy the freedom to express themselves, provide a better service to their clients, take higher commissions and work flexibly whilst having the platform and resources.”

YOUhome Property Gurus became fully operational in London in 2017 and claims to have the most experienced sales team in London, with their least experienced guru having 12 years in the business and their most 30 years.

Collectively the agency’s sales team has sold almost 5,000 Prime and outer Prime London properties.

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First time buyers take four in 10 mortgages since market resumes

First time buyers take four in 10 mortgages since market resumes

Today is one month since the government lifted restrictions on agents and the housing market – and since that time the largest increase in business has been for mortgages.

In the past month the total mortgage search volumes using FinTech service Twenty7Tec has doubled from 479,000 searches to 955,000.

“We’ve also seen the volumes of first time buyers’ searches quadruple since that announcement. First Time Buyers accounted for 39.4 per cent of all purchase searches in the past month – up from a lockdown low of 31.82 per cent just days before the [market opening] announcement” explains James Tucker, Twenty7Tec’s chief executive.

He adds: “There are still some major challenges ahead. Payment holidays are now in place for one in seven UK mortgages and we need to see how those are going to transition back to normal payments in challenging employment conditions.

“We hope that there’s a new price point that emerges quickly between first time buyers and lenders that will continue to reinvigorate the market. Currently, demand well outstrips supply with only 50 per cent of the volumes of mortgage products available pre-Covid now available.”

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Rightmove to enhance online viewing features in roll-out to agents

 Rightmove to enhance online viewing features in roll-out to agents

Rightmove has contacted all member agents saying it has enhanced its automated online viewing feature first introduced in April.

As part of the government recommendations when re-opening the housing market, it urged the industry to maximise the use of virtual viewings.

Rightmove is now telling agents they can give vendors the opportunity to request an online viewing when they send a lead.

This option can in turn be used by the agent to send a link to a video hosted on their own website, or to have a video walkthrough using a video calling app.

A message to agents from Dave Anderson, agency and new homes director at the portal, says:

“We’ll be releasing this new feature over the next week. We’ll let you know as soon as it’s ready to use and we’ll give you a step by step guide on how to do it.

“We’re telling you in advance that this improved feature, included as part of your Rightmove membership, is coming soon so you can arrange to get new video content in whatever way you think will work best for you, your customers and the current government coronavirus guidance in your area.”

He says the initiative is part of Rightmove’s 10 point plan, released a fortnight ago.

Anderson adds in his note to agents: “We know that you have a lot on your plate at the moment – we hope that you’re able to make use of the improved Online Viewing features to cut down on the number of physical viewings you need to carry out and better prioritise your hottest leads.”

There was no reference to the long-term fees issue which has been a focus of agency anger in recent months, prompting the creating of the Say No To Rightmove campaign.

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Downsizers should get stamp duty cuts just like first timers – call

Downsizers should get stamp duty cuts just like first timers - call

Family houses are under-occupied and only incentives to downsize can help improve the housing market – with a stamp duty cut being one of the most obvious.

That’s the thrust of a new report from the Centre for the Study of Financial Innovation, which says that if nothing is done there will be some 20m ‘surplus’ bedrooms by 2040, in homes occupied by the over-65s.

The growth in older households – over half of them one-person – is set to account for 36 per cent of the projected 3.7m increase in the number of UK households by 2040, it says.

The report says the current stamp duty regime “tends to jam up the housing market and can add significant costs to downsizing.”

It therefore calls on the government to ensure that so-called ‘last-time’ buyers are put on an equal footing with first time buyers with property purchases of up to £300,000 nil-banded for stamp duty.

The report also blames the housebuilding industry in part, saying there is a shortage of appropriate housing at affordable prices for downsizers; out also wants more independent financial guidance for older owners wishing to downsize.

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Unsafe to return to work: Most agents are worried, polls show

Unsafe to return to work: Most agents are worried, polls show

A series of polls taken by Estate Agent Today suggest substantial numbers of agents remain uncomfortable about returning to trading even with safety measures in place.

A poll earlier this week – just before lockdown was lifted on the house sales and lettings sector – asked: Is it right to re-open a High Street branch now?

The response, on over 800 individual votes, was a clear 66 per cent against opening now and only 34 per cent in favour.

EAT also undertook a poll yesterday (24 hours after the industry lockdown was lifted, but effectively the first day of trading for most agents that chose to open).

This poll related to Dexters estate agency chain in London, which had its branches open but felt obliged to let people know that local managers were taking the temperatures of staff in a bid to ensure the workforce and customers alike felt safe.

The poll asked: “If an agency has to check staff temperatures, is it right it should be open at all?”

Some 57 per cent voted for the option: “No, it’s too early to open”.

Once lockdown was lifted, many agents took to EAT to comment that they were concerned at the move.

Gavin Scott-Brooker of Cheshire surveyors’ firm Brooker and Co wrote: “We are surveyors…. we are deeply concerned about the release of the market…. it’s just too soon, and there is insufficient data to prove it is safe to operate. A number of our colleagues share the same view. We have elected to stay closed until June at the very earliest.”

Removals operator Matthew Lock commented: “Removals companies and estate agent share the feeling if not safe to see own family, then it’s not safe to go and see someone else’s. Councils still not open. So why should removals firms and estate agents be the guinea pigs?”

One agent said: “I’ve been emailing and calling clients and asking if they are OK to take viewings and the overwhelming majority are saying no. We’ve been working from home mostly and will continue to do so with only opening a couple of hours a day and then only because we are responding to what others in the town are doing.”

Notwithstanding the reservations of some agents, there appears a strong appetite amongst the public for a resumption of business.

Dominic Agace, chief executive of Winkworth estate agents – which has 60 offices in London as part of a 100-branch nationwide network – reported a significant uplift in interest on Wednesday, when the industry was allowed to return to trading.

Compared to the same day the previous week sales instructions were up 255 per cent, sales applicants up by 73 per cent, lettings applications were 61 per cent up, and valuations were 244 per cent up.

“Offices had lawyers getting in touch to pick up on frozen transactions to move them forward again. It was our second highest day for valuations so far this year.  We also had a 35 per cent increase in traffic to the Winkworth website on the previous day” says Agace.

On Wednesday OnTheMarket saw traffic and leads up as much as 30 per cent against the previous day; these reached levels not seen since before the COVID-19 restrictions.

Meanwhile Carter Jonas says it saw email enquiries surge 116 per cent, telephone enquiries rise 72 per cent and viewing requests increase 40 per cent.