Tag: Property
Buckle up – Wave of law cases possible if off-plan buyers pull out
Agencies still getting leads and completing deals despite lockdown
It may seem a long time since normal trading took place but many agencies are now finding they are picking up leads and some deals despite the lockdown.
Midlands agency Centrick says it’s seen positive results in recent weeks thanks to what it calls its ‘digital-first’.
Since the lockdown began on March 23 it has edited and uploaded over 140 virtual viewings. All the viewings were filmed before restrictions were put in place and the agency says that it has since had the time to edit and release them.
The agency has also devised a contactless handover so that tenants can sign contracts digitally and collect keys without having to meet face-to-face.
“Despite lockdown restrictions prohibiting people from moving home unless it’s absolutely essential, we are still seeing leads pour in thanks to the marketing campaigns we have in place. By providing services which allow consumers to engage with us while following social distancing rules – such as virtual viewings and instant online valuations – we have been able to find opportunities and keep the business ticking over” explains Andy Butts, Centrick’s group sales and lettings director.
The firm says its commitment to digital marketing has allowed it to continue generating leads, even though a large proportion of the market has been on hold for a number of weeks now.
For example, Centrick generated over 200 rental property leads over the Easter weekend alone. The agency has also continued to generate vendor and landlord leads through its ValPal instant online valuation tool. Many of these leads have come directly from Facebook ad campaigns, while it has also been promoting its hugely successful virtual viewings across social media platforms.
“Centrick is a model agency. It is adapting to a challenging market and still managing to interact with consumers while adhering to the government’s lockdown rules,” says Craig Vile, Director of The ValPal Network.
“The agency’s results show that the market is still active and demonstrate why committing to digital marketing during this tricky period can be hugely beneficial. Encouraging consumers to carry out instant online valuations of their properties can help agents to keep consumers engaged in the moving process now and fill their sales funnel so they can hit the ground running when the market becomes more active in the coming months” says Vile.The ValPal Network is a product of Angels Media, publisher of Estate Agent Today and other Today titles.
Meanwhile John Bray and Partners in Rock, north Cornwall, says it is still negotiating new sales and taking on new property.
“Last week we agreed a sale on a property with a guide price of £275,000. It was empty having recently been refurbished throughout … A local buyer viewed the particulars, and the video walk through, and entered into competitive bidding to secure the property above the guide price. Launch to agreed sale happened in just two days” explains John Bray partner Josephine Ashby.
“Another recent deal involved a brand-new property in North Cornwall. One of the buyers had seen the house, but the other hadn’t managed to visit prior to lockdown. They decided they were happy to proceed on the basis of a video walkthrough and the sale is progressing” she adds.
“Video walk-throughs are becoming common-place for vendors who aren’t happy to wait out the lockdown. Where property is vacant we are able to produce these videos safely, and serious buyers are often happy to buy without visiting the property in person.
“We are also using virtual staging for vacant properties to help buyers get an impression of what the property would look like furnished.”
Ashby says some vendors prefer to put their property on the market under the radar, appearing on the agency’s own website but not on the portals.
“Our web traffic is up 50 per cent since the lockdown, and 80 per cent of that figure is made up of new visitors. Telephone calls are dramatically reduced, but buyers and sellers who call are very serious. We have time to spend talking everything through in great detail.”
Reapit’s PropTech deal aims to accelerate completions and cut fall-throughs
PropTech big names Reapit and ViewMyChain are joining up to try to accelerate transactions when the lockdown finally ends and the sales market returns.
They say that 55 per cent of all housing transactions in normal times are in chains, making it more essential than ever that agents know the status of each transaction.
This will be particularly crucial post-lockdown when agents have to rebuild pipelines and cashflow, especially if furloughing staff costs is no longer an option.
Reapit and View My Chain have therefore created a Chain View platform that provides “a dynamic, data-driven view of the entire chain status” against key milestones.
There are no upfront charges but agents pay when individual transactions complete – £25 at the point of each completion.
“The partnership of Reapit and View My Chain will help expedite transactions in the immediate post-COVID-19 market. With £125-billion worth of impending sales commission waiting for agents, linking the Chain View platform with Reapit’s agency software will ease the burden on resource-tight agencies to gently pull chains to completion” explains Gary Barker, chief executive officer of Reapit.
View My Chain’s chairman Ian Lancaster adds: ”This has been an incredibly difficult platform to create and many have failed before us in successfully aggregate both property chains and all the relevant milestones. The View My Chain platform done it now through strategic partnerships to become the single eco system that can finally transform the UK residential housing market.”
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How will the economy survive the current crisis?
There is no doubt that the current crisis, is one of the greatest tests our economy has faced in decades. There are without doubt, many small to medium sized businesses that will suffer greatly, despite the drastic steps taken by the chancellor to lessen the blow. Personally, I feel that rents, rates & interest should have been suspended during this period, to minimise the damage of this terrible situation.
However, moving forward, the question we may all be asking ourselves is, how will the economy cope with this? What will happen to the property market when it is brought out of deep-freeze? Despite the alarming figures suggested by many media sources, this is not the same as the banking crisis of 2008. The banks are in good shape, borrowers are not in negative equity and there is a very large number of businesses that have been able to continue operating though this crisis, albeit at a skeleton level. The manner in which the nation exits from lockdown may have serious implications on what happens within the first few weeks, which is of paramount importance.
There are also factors at a greater level that once again, may save this island nation of ours. Whichever side of the fence any of you may have been during the charade that was Brexit, I would hazard a guess that even the most ardent of remainers must now be doing their sums and breathing sighs of relief (quietly of course) that the prospect of our economy being shackled to the chains of a financial abyss that may well be Europe after this, will be safely independent.
After the financial crisis of 2008, money poured in to the London market from countries outside of the EU because were WERE NOT part of the Euro, indeed, we were a safe haven. Most rising property markets are ‘bottom-up’ markets, that is, property at the bottom rises and pushes prices up throughout the market. The ripples that begin at the bottom in London, work their way upwards and outwards, not only throughout London, but gradually throughout the whole country. However in 2008, this was not the case, it was a ‘top-down’ rising market, investment from the top, raised the prices at the top end of the market in London, which for the first time , worked their way downwards pulling prices upwards. This is without doubt testament to our wonderful currency, the faith in our first class national credit rating.
It is without doubt, that if the forthcoming weeks and months are handled correctly, which I am very confident of, not because of party politics, but due to faith in the fiscal policy of those in charge, that our economy will not just bounce back, it will actually REBOUND.
Therefore, the issue we currently face is to get through the current crisis safely and to use this time to re-connect with our families, to re-connect with that which is most important and also to prepare to re-start our nation and recover, socially, commercially and financially.