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Prices up! Transactions up! Agent forecasts a boom in 2020

Prices up! Transactions up! Agent forecasts a boom in 2020

Some buying agents have batted away the many signs of an improving housing market but one says the Boris Bounce is likely to create a huge boost for prime London.

Fraser Slater, chief executive of buying agency Ludgrove, says: “With a vastly improved political backdrop, the threat of a hard-left government removed and Britain’s transition out of the EU settled, we expect 2020 will be the year the prime London property finally regains its mojo.

“Strong pent-up demand, limited stock availability and the backdrop of a record five year-long property bear market is likely to provide upward momentum and we forecast prime London prices and volumes to grow around 10 per cent and 20 per cent respectively in 2020.”

He says there are nine key factors behind the predicted boom.

1: adjusting for inflation, prime central London prices have fallen -28% from 2014 to 2019. Historically very similar real-terms declines were recorded at the point of previous troughs in the market in 1992 and 2008, says the agency;

2: the 2014-2019 Prime London property recession at five years in duration has been the longest in 30 years, making a bounce well overdue;

3: relative to the mainstream London property market, prime London prices are near a 10-year low, making ‘trading up’ more affordable;

4: there are “extreme levels” of pent-up demand and a limited availability of stock;

5: rental values are rising as supply diminishes in response to government tax changes – a trend Ludgrove expects rents to harden further in 2020 as the full impact of mortgage interest tax relief changes take effect from April;

6: future housing supply in London’s central Zone 1 is set to decline significantly on the basis of recent ‘construction starts’ data;

7: Sterling still trades near a 40-year low against the Dollar making UK properties appear cheap;

8: finance is cheap with mortgage costs having fallen 39 per cent since the peak of the market in 2014; and

9: there remains a possibility of a stamp duty cut in the upcoming March Budget.

“The last five years has seen an almost perfect storm of negative news flow affecting prime London property, and we are now confident a sunnier climate is on its way” insists Slater.

“Having studied past bear markets as a former fund manager, market bottoms are characterised by extreme negative sentiment, despondency and despair with the recovery in price typically being a function of an amelioration of negative news flow and fundamentals … And it is in this context we are confident we will look back on the dark days of 2014-2019 as a time when a bull market was ‘born in pessimism’.”

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Watchdog issues “strong signal” to rogue agents who price-fix

Watchdog issues “strong signal” to rogue agents who price-fix

The Competition and Markets Authority says it wants to send “a strong signal” to the estate agency industry that price-fixing will not be tolerated.

The CMA has in recent times probed three cases of price-fixing amongst agents in different areas. These were:

2019: agencies Michael Hardy, Prospect, Richard Worth, and a fourth company, Romans, broke competition law by running a cartel which set minimum commission rates for sales in Berkshire. They fined more than £605,000 and have only four weeks to pay;

2017: In Somerset the agencies Abbott and Frost, Gary Berryman Estate Agents, Greenslade Taylor Hunt and West Coast Property Services (UK) Ltd all admitted breaking competition law and were fined over £370,000;

2014: Waterfords (Estate Agents) Limited, Castles Property Services Limited and Hamptons International, which were members of the Three Counties Estate Agents Association, entered into an agreement which prevented other members of the association from advertising fees or discounts in a local newspaper. The long-running case ended with a fine of £735,000;

Now the authority says that in setting its penalties for the most recent case – the cartel in Berkshire – it “considers that the need for general deterrence means that the CMA should send a strong signal that anti-competitive behaviour in this sector will not be tolerated.”

In addition, the public are being asked to inform the authorities if they know of agents operating fee-fixing cartels.

The CMA says anyone who has information about any other cartel is encouraged to call the so-called cartels hotline on 020 3738 6888 or email cartelshotline@cma.gov.uk.

The investigation by the authority into the Berkshire price-fixing included damning evidence of telephone calls, emails and occasional meetings between the agents, including a monitoring system and penalties to try to deter any individual company from breaking the anti-competitive deal.

In its report on the case, issued yesterday, the CMA sets out why it found the agencies guilty:

“The commission fee charged by residential estate agents is an important factor considered by consumers (home sellers) when choosing between estate agents. Consumers who sought quotes from one or more of these estate agents will have been deceived as to the competitiveness of those quotes and may well have approached alternative estate agents had they been aware of the cartel conduct.

“The [agents’] conduct would have had a direct impact on home sellers given the significant cost of selling a home. Depending on the price of the property, the CMA estimates that the conduct could have increased commission fees paid by individual home sellers by hundreds of pounds. 

“The conduct involved the setting of minimum commission fee levels to be charged for the provision of residential estate agency services in the Relevant Areas. The commercial objective of the agreement was to ensure that the Parties’ turnover levels and fees were maintained. 

“The Parties agreed to the use of penalty payments for breaches of the Minimum Fee Arrangement, and at least two of the Parties developed internal monitoring mechanisms to check compliance. These penalty payments, however, were only enforced on potentially three occasions and the Parties did not always adhere to the Minimum Fee Arrangement.”

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Stamp duty receipts down again – agency demands government action

Stamp duty receipts down again - agency demands government action

Data from HM Revenue & Customs shows tax receipts from stamp duty fell a further 5.2 per cent between 2018 and 2019, part of a broad decline in income since late 2016.

The figures have prompted a demand by Jackson-Stops’ chairman Nick Leeming that the government wake up to the fact that the duty is unpopular.

“In order for the UK property market to thrive again and provide the economy with the extra boost it requires, we need the stamp duty pledges Boris Johnson made in his original campaign to be Prime Minister to come to fruition” explains Leeming.

“We’ve already started to see some initial green shoots of recovery in the London market as demand among buyers increases, however ensuring this confidence follows through to sellers to unlock supply of homes is vital.

“Recent research of ours shows that 41 per cent of consumers believe there should be a wholesale reduction in stamp duty across all price brackets, while more than a quarter think government should abolish stamp duty on all homes under £500,000.”

There is growing concern that broad pledges on stamp duty made in the second half of 2019 by politicians – ranging from a wide-ranging call for its reduction to more specific proposals about shifting emphasis from buyer to seller – appear to have fallen away since the General Election.

The only specific manifesto pledge on stamp duty from the victorious Conservatives in last month’s General Election was to introduce a three per cent surcharge for non-residents buying UK residential property for investment purposes.

“It all currently rests on the changes Chancellor Sajid Javid decides to implement in the upcoming Budget” explains Nick Leeming.

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Revealed – the agent posting Instagram pictures of clients’ houses

Revealed - the agent posting Instagram pictures of clients’ houses

The high-end estate agent who has quit his post after being found to have posted pictures of clients’ houses on Instagram has been named.

Last week The Times made reference to speculation that an agency was being sued by clients upset at seeing images of their properties on an individual agent’s Instagram; but now the Financial Times has identified him as Knight Frank’s Daniel Daggers.

The FT, and other national papers quoting the FT, say that Daggers was nicknamed Mr Super Prime on his social media hashtag, and had claimed to have successfully sold £3.85 billion of properties, including a £95m mansion at London’s St James’s Park, bought by a US billionaire, and an unmodernised off-market house sale in central London worth £45m.

As of last evening, Daggers’ Instagram profile referred to himself as “The Luxury Real Estate Advisor”; amongst the images posted is an eight-page presentation of his 2018 and 2019 performance which includes £241.67m in sales deals.

Estate Agent Today contacted Knight Frank after emails to Dagger’s Knight Frank address received an out of office message saying: “This mailbox is no longer monitored” and giving enquirers the email address of a Knight Frank negotiator.

A statement to EAT from Knight Frank itself says: “Knight Frank can confirm Daniel Daggers resigned in November 2019 and will leave the firm in February 2020.”

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The estate agent trick you must avoid

Property for sale? The estate agent trick you must avoid to sell your home fast

Publisihed by The Daily Express 18th November 2019

WHEN selling a property, homeowners will often get the help of an estate agent. However, they must be careful when doing this and avoid certain estate agent tricks to get the best deal, an expert explained.

Selling a property is not an easy task so getting an experts opinion can make the process easier. Most Britons will do this by looking to estate agents for advice on how to get the best deal. However, they may not always act in the interest of the seller and homeowners should look out for one trick, an expert warned.

Estate agents are on hand to help those who are trying to sell or buy a property. They can offer advice on how much the property is worth and give tips and tricks on how to sell quickly. However, some experts will not always work in the best interest of the seller, an expert warned.

While many estate agents will try hard to help sellers shift their home, others may not give the best advice. When choosing which estate agents to go use, it can be tempting to pick the one which gives homeowners the highest valuation for their property.

However, if a price seems too good to be true, it probably is, Jamie Salisbury, property expert at digital estate agency, Nested, explained. He told Express.co.uk: “Be careful of choosing the estate agent who gave you the highest valuation.

Some agents may overvalue a property in the hopes of enticing sellers when it is not actually possible to get that price. Instead of accepting a high valuation, homeowners can do their own research to see how much they could actually get.

“Ask the agent to provide you with similar properties to yours that have sold for that price,” he added. What’s more, putting a property on the market for a high asking price can actually make it more difficult to sell.

“If you go on the market with an unrealistic asking price it may leave you on the market for longer, which will delay your move.”

If the property is listed for more than similar homes, it could be left on the market and slow down the process. When picking an estate agent, it is also important to be careful before signing up for a contract. Some estate agents will try to sign up sellers up for contracts for as long as 26 weeks, an expert explained.

This can further slow down the selling process and leave sellers out of pocket as a result.